Your branding is your DNA. It defines who you are, what you do, how you look, and why people like you.

With time, I’ve learned that people will NOT recognize your brand because:

• Your logo design is unique like your beautiful eyes or handsome smile (it is not enough)
• Your visual identity and the website design are as modern as your fancy outfit that expresses the latest trends in fashion (it is not important)
• Your mission is to make an impact in the world and help people (it doesn’t matter) 

So what does it take for people to remember your brand?  

You need to connect with them EMOTIONALLY.  

All elements of who you are, what you do, and how you look have to bring into existence one living person. The person they like, trust, identify with, create positive memories in their minds and build a relationship without them even meeting you face-to-face. 

That’s the answer to your question. People believe they are making decisions based on “logic.” But to be bluntly honest with you, people make decisions based on emotions, and this is a scientific fact. Later they JUSTIFY their own choices using logic.  

Imagine attracting new clients and building a strong relationship with existing customers using: 

• modern designing methods, 
• engaging copywriting techniques, 
• or a thoughtful social media strategy. 

Does that excite you? That’s just an introduction to what I am talking about.  

There are several ways to connect with your clients emotionally. It’s my thing, and I am passionate about it. Here are a few examples: 

• Understanding their problems, needs, expectations, and dreams through interviews, research, and analysis;
• Developing brand strategies that resonate with your clients by deciding who your audience is, how do you want to be seen, and what your brand language is;
• Providing with knowledge, expertise, and solution through the mission and the vision as your brand is a promise of what your customer will experience from your company;
• Creating modern, unique and memorable images of your brand that presents values and ambitions of your company through a personalized creative process that includes research, brainstorming, mood boards, concept sketches and then a designing process because:

– Great logos make great first impressions. You will have ONLY ONE CHANCE to make it right;

– A unique corporate identity makes others aware of WHO YOU ARE, what you do, and why they should care. When done right, it will differentiate your business from competitors, and it will make your company stand out in your field;

– A modern website development sends a powerful image and message for your company. It will build TRUST, CREDIBILITY, LOYALTY and a relationship with your clients;

• And much, much more…

I could talk about this all day, as branding is not just a project. It’s a process. I live and love designing and creating the story behind what everybody else sees. So stay tuned!

Warm greetings,
Eva